The return of platform sneakers: Puma is reviving the controversial shoe trend with its new platform sneakers – but will you wear them?
- Puma Relaunches Wedge Sneaker Trend With New $ 150 Pair
- The style was popular in 2012 but has always been divisive in clothing circles
- Manrepeller dubbed the wedge sneaker “fashion’s most controversial shoe”
- Big sports brand Superga also offers stylish wedge sneakers for $ 109.95.
Puma has reignited the notoriously divisive trend for platform sneakers.
The German sports brand on Friday announced the Australian launch of its new $ 150 Cali Wedge, a style of leather platform sneakers inspired by the âwedge sneakersâ invented by French fashion designer Isabel Marant in 2012.
Wedge sneakers are known to elongate the body, making the legs appear longer and slimmer without the instability or discomfort of the heels.
The launch of the Puma platforms comes nearly a decade after the wedge design was first seen on Marant’s catwalk, after she decided to create comfortable shoes that still lengthened women’s legs. flattering way.
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Model wears Puma’s $ 150 Cali Wedges, launched in Australia on July 10
The leather platform (pictured) elongates the body, making the legs appear longer and slimmer without the instability or discomfort of the heels
The 53-year-old designer told Fashionista in September 2012 that she often stuck corks inside her sneakers to make her look taller, which prompted her to invent a shoe that uplifted women without stiletto heel.
âThe sneakers are so comfortable but at the same time, [they’re] not very elegant. Having a little heel in it makes a difference, it gives you legs, âshe said.
Manrepeller dubbed the wedge sneaker “fashion’s most controversial shoe” at the time, but models and music icons have remained staunch fans.
Fashion blogger wears Cali Wedges which have a chunky platform sole that makes legs appear longer and slimmer
Victoria’s Secret angel Alessandra Ambrosio, actress Dakota Johnson and BeyoncÃ© were regularly photographed in wedge sneakers in 2012 and early 2013.
Jennifer Lopez donned a pair of gold and white wedge sneakers for her portrayal of exotic dancer and con artist Ramona Vega in the 2019 crime drama Hustlers set in 2014.
The current style of wedge shoes now available from Puma and big sports brands like Superga are more refined than their predecessors, with uniformly thick wedge soles instead of an angular wedge that tilts the foot forward like a heel.
The OG: Jennifer Lopez wears gold and white wedge sneakers on the New York set of 2019 crime drama Hustlers, in which she played exotic dancer and con artist Ramona Vega
Victoria’s Secret angel Alessandra Ambrosio (left) is seen in Los Angeles, California on October 5, 2012, in a pair of highlighter yellow wedge sneakers
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Source: Who what to wear
Puma Ambassador Selena Gomez called the resurrected Cali Wedge “the perfect shoe to make a statement” and praised its flattering effect on the legs which makes the body look longer and slimmer.
âThey give me the height of a heel in the comfort of a sneaker and they’re easy to pair with any outfit,â she said in a statement.
The Cali Wedge is now available in store and online at Puma Australia and select retailers including Platypus Shoes.