Crocs Kicks off 2020 with a plan: a trending new product, a revised ambassador list and a new inclusive marketing campaign.
Company executives are optimistic about the potential, with Crocs Marketing Director Terence Reilly dubbing the brand’s new Brooklyn Wedge “THE shoe of 2020”. The silhouette, a wedge sandal available in multiple heel heights, features Crocs LiteRide foam footbed technology and intuitive top straps.
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As the mark tightened his focus on his classic hoof in recent years, it has diversified its offers with the aim of attractive to its Gen Z fan base. Spring brings new, tendency body colors including mint, cantaloupe, hot pink and electric yellow. The zip-up sandal variant on classic slides also received the neon treatment.
Additionally, Crocs will be offering new variations of its rubberized Jibbitz charms, affordable at around $ 3.99 each, in response to the customization trend that fashion brands have embraced in recent years. The Colorado-based company also offers the Clog, Pacer and Women’s Stretch sandals with its LiteRide comfort technology.
For 2020, the brand has added Chinese actress Yang Mi and Indian actress-producer Priyanka Chopra to its roster. American actress Zooey Deschanel, Korean actress and member of Gugudan girl group Kim Sejeong and Japanese actress-model Suzu Hirose are back.
But Crocs’ marketing efforts for 2020 will go beyond its ambassadors. The brand continues its “Come As You Are” campaign with a twist: it will use its “One-of-a-Kinds” cast, which represents a diverse group in terms of age, origin, creed, orientation. and capacity.
“The fourth edition of the Come As You Are campaign is a proclamation to our fans: it’s time to stand up and stand out,” said Terence Reilly, Marketing Director of Crocs. “Our new line of Global Brand Ambassadors and One-of-a-Kinds Ambassadors offer the perfect blend of celebrity power and authentic representation to help CrocNation feel empowered and emboldened to own who. they are.”
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