Crocs Launches New Product Including Wedge Heels With Inclusive Marketing Message


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Crocs Kicks off 2020 with a plan: a trending new product, a revised ambassador list and a new inclusive marketing campaign.

Company executives are optimistic about the potential, with Crocs Marketing Director Terence Reilly dubbing the brand’s new Brooklyn Wedge “THE shoe of 2020”. The silhouette, a wedge sandal available in multiple heel heights, features Crocs LiteRide foam footbed technology and intuitive top straps.

More New Shoes

As the mark tightened his focus on his classic hoof in recent years, it has diversified its offers with the aim of attractive to its Gen Z fan base. Spring brings new, tendency body colors including mint, cantaloupe, hot pink and electric yellow. The zip-up sandal variant on classic slides also received the neon treatment.

Additionally, Crocs will be offering new variations of its rubberized Jibbitz charms, affordable at around $ 3.99 each, in response to the customization trend that fashion brands have embraced in recent years. The Colorado-based company also offers the Clog, Pacer and Women’s Stretch sandals with its LiteRide comfort technology.

For 2020, the brand has added Chinese actress Yang Mi and Indian actress-producer Priyanka Chopra to its roster. American actress Zooey Deschanel, Korean actress and member of Gugudan girl group Kim Sejeong and Japanese actress-model Suzu Hirose are back.

But Crocs’ marketing efforts for 2020 will go beyond its ambassadors. The brand continues its “Come As You Are” campaign with a twist: it will use its “One-of-a-Kinds” cast, which represents a diverse group in terms of age, origin, creed, orientation. and capacity.

“The fourth edition of the Come As You Are campaign is a proclamation to our fans: it’s time to stand up and stand out,” said Terence Reilly, Marketing Director of Crocs. “Our new line of Global Brand Ambassadors and One-of-a-Kinds Ambassadors offer the perfect blend of celebrity power and authentic representation to help CrocNation feel empowered and emboldened to own who. they are.”

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